This award is to be presented to the Texas Funeral Service Licensee with longevity, of 40 years or more continuous service, who has/had portrayed the following:
A higher standard of ethics and professionalism as he/she carefully preserves the confidence of personal and business relationships with those he/she serves.
A higher standard of ethics and professionalism as he/she carefully preserves the confidence of personal and business relationships with those he/she serves.
Mentoring of other funeral directors to advance and further enhance others' career/skills, demonstrating outstanding integrity, and instilling personal integrity, values of trust, and competency in others.
Support for his/her professional organizations in their efforts to improve the standards of funeral service and the courage to lend his/her voice in censure against those who would deter these efforts.
